Happening Case Studies

Home

Case Studies

Belfast Maritime Festival - August 2009

tallships

Public Relations Campaign

Working in partnership with Belfast Tall Ships 2009 Ltd, which had representatives from Belfast City Council, Belfast Harbour Commissioners, Northern Ireland Tourist Board, Department of Social Development, Department of Enterprise, Trade and Investment and the Department of Culture, Arts and Leisure, Happening were tasked with planning a fully measurable Marketing/PR strategy for the Festival which would culminate with the arrival of 40+ Tall Ships, twelve of which were taking part in the Tall Ships Atlantic Challenge. The aim was to attract 350,000 visitors to the city of Belfast over 4 days to a vast range of events and activities that reflected the areas rich maritime heritage as well as showcasing the city as a dynamic modern European destination.

Inaugural International Lung Cancer Conference, Arena & Convention Centre, Liverpool, July 2008

lungcancer

Full Conference and Event Management

Professor John Field, Director of Research at Roy Castle Lung Cancer Research Programme was the driving force behind many UK based workshops on cancer research and sought to use the Liverpool conference in 2008 to publicise Liverpool’s expertise in the area of lung cancer research, to develop international clinical and scientific partnerships and to expand the broader objectives of cancer research.

Venturefest Oxford, Kassam Stadium, Oxford, June 2009

Full Event Management and Event Marketing

Venturefest is an annual event that has been running for over 10 years, bringing together three core groups: Venture Capital Investors, Innovators with Ideas that are ready for Investment and Entrepreneurs eager to build new and growing businesses. An innovative approach to the event was required but still maintaining the essential elements which had made it such a successful event, with a greater emphasis on marketing the event to those who had not previously attended.

Sister Cities International, Annual Conference, Waterfront Hall Belfast, July – August 2009

Social Programme and Logistical Management

Sister Cities International is a not-for-profit, organisation dedicated to creating and strengthening partnerships between U.S and international communities. For the first time in its 53 year history, Sister Cities International decided to host its Annual Conference outside of USA and they selected Belfast to be the inaugural site for this international event. In a world filled with conflict, Sister Cities International continues to work toward achieving enduring world peace. The success found in Northern Ireland is an example of how differing sides can find a resolution through perseverance.